How DoFollow & NoFollow Have Affected Link Building

What is Do follow?

DoFollow is simply an internet slang term given to web pages or sites that are not utilizing "NoFollow." NoFollow is a hyperlink value that tells search engines not to pass on any credibility or influence to an outbound link. Originally created to help the blogging community reduce the number of inserted links into a "comment" area of a blog page, the attribute is typically standard in blog comments. It helps overwhelmed webmasters disallow spammers from gaining any kind of advantage by inserting an unwanted link on a popular page.

How DoFollow & NoFollow Have Affected Link Building?

If you want your site to rank high in search engines one of the things you need to do is to build backlinks to your website. We often hear in the context of link building about do follow and no follow backlinks. Prior to going further we must understand what  do follow and no follow  tag means because they have a big influence over your search engine placements.

As a result of the implementation of NoFollow, the process of building links has taken a steep turn. Many sites, including wikis, social bookmarking sites, corporate and private blogs, commenting plug-ins and many other venues and applets across the internet began implementing NoFollow. This made effective link building difficult for both honest people and spammers alike.

It also made DoFollow links become the “Holy Grail” of SEOs everywhere, who seek them out as expensive collections to their off-site optimization repertoire.The do-follow or no-follow tag is chosen by the website owner or the blogger. You can see below the regular syntax for an HTML link:

1. HTML tag for reference  - <a href=
2. URL to your page -Your URL
3. Your anchor text -
4. Closing tag – </a>

If you don’t want spiders to crawl the link from your site, you have to use a no-follow tag in it as it follows:
<a href=”your URL” rel=”nofollow”>Your anchor text</a>

NoFollow

There's nothing wrong with getting No Follow links. In fact, you'll want to get an equal amount of them as well. While they don't pass on link juice, they do help associate your site with anchor text (the keyword phrase that makes up the URL pointing to your site). They also increase the exposure of your site, overall, which may eventually lead to you getting more mentions via Do Follow links!

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10 Major Seo Tips

Keyword Identification.
 

The keyword identification is the first step that you can start finding the keywords form you websites form various tools like Google Awards and Word Tracker. This is the  process forms the building blocks of a search engine optimization campaign. It is during this step that we create the architectural plans for the whole program and determine the best course of action for achieving your goals. In this process, we identify keywords and determine their relative popularity among searchers.Keyword should be less competitive and more optimizing. 

Title Tags

Make sure your title tag is not stuffed with keywords but does contain your most important ones.  Search engines nowadays, especially Google are becoming very good at detecting spam and if you stuff your title tags with too many keywords you can get penalized.

Meta Description.

Always use best of the best unique content for your website.Meta description should be the most important   part of the SEO On Page Optimization.So Meta description should be unique and well communicated with the page title.That means Google can easily crawl your meta description.Some search engine can directly crawl the meta description and Title tags which can very useful for the SERP.


URLs and Redirects

URLs can take many different forms. With so many different forms of URLs, users face a daunting task knowing which URL format to use. Such varied URL behavior can lead to 404 pages and split reputation between multiple URLs, hurting the ranking of content. 

Word Limit

Your web page should have at least 500 words of content. The longer quality content you have, the better. It has been tested that longer, keyword optimized contents get higher ranks in Google. 


URL Static

Using URL shorteners is often done on Twitter profiles mainly as a way of making links more readable and easily sharable as they reduce the amount of characters used within the tweet. They are also incredibly important in terms of SEO as well. Using url services such as bit.ly or tiny.url use permanent 301 redirects to your content, meaning that your original url benefits from the SEO juice, and not just the tiny url itself.

Guest Posting

This is a new and important happening where guest posting will allow its users to link back to their favorite website.When you link a website to your posting, they will automatically link back to you assuring more traffic to your website

Conversion Rate optimization

Main aim of this functionality is to closely analyze the marketing strategy of your website.Everything from the PPC landing pages to the simple and unused thank you or contact us or about us pages will help you for your Return of Investment.Make sure that all the decisions you take for CRO should be valid and according to the website statistics data.

Accurate Search Keywords

Our keywords identification service provides you with the correct search keywords that your web content should have to acquire high rank in the search engines.

Use The Keywords That Your Customer Use

Many firms focus only on submitting their websites on the most famous search engine while they neglecting suitable and accurate keyword identification. Actually, there is a profound relationship between keywords identification and search engines’ high rank. The best keywords your web has, the highest rank your web will obtain.

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